Full disclosure: I am not the most objective observer when it comes to REI. They won my heart long ago, and while you can surely get cheaper outdoor gear elsewhere (steepandcheap.com has 50-90% off flash deals on outdoor gear), none of them has REI’s unparalleled return policy, they don’t have REI’s membership discounts, and their staff won’t ask you, months later, how that backpack they sold you worked out. While we usually don’t recommend store credit cards, the REI credit card is above and beyond: not only do you get member dividends, but the REI Visa gives an additional 5% back at REI plus 1% back elsewhere. And if you apply in May, you’ll get a $50 REI gift card. This is why they have such loyal customers.
REI memberships: don’t think, just get one
If you shop for outdoor gear with anything resembling regularity, REI is just about the best place to buy. It’s famous for its unconditional, no-questions-asked return policy: you can return your hiking boots a year later, and they’ll take it with a smile. Their staff is friendly, knowledgeable and approachable, and offers gear and clothing for almost every outdoor sport. I tried to return a painfully small (and painfully expensive) pair of shoes to a competitor who will remain nameless, only to be told, “This isn’t REI.” Lesson learned.
An REI membership earns 10% back on all purchases, for a start. Every March, members receive a dividend worth 10% of everything they bought from REI in past year, including sale items. You can spend the dividend at REI, or exchange it for cash after June. Members also get free shipping on online orders over $75 (through June 6th, free shipping over $25). My favorite perk: many stores offer a members-only sale, once a month or quarter, where they sell returned items at a discount. If you can find gear that’s cosmetically damaged but otherwise fine, you’ll have saved a chunk of change.
Membership requires a $20 one-time fee. With the 10% dividend, you’ll break even if you spend $200 over the course of your lifetime (in REI terms, that’s nine-tenths of a climbing rope, a really good sleeping bag, or one downhill ski). Family members can also mooch off your membership too, free of charge. If you’re planning on buying even one big-ticket REI item, a membership is worth it.
The REI credit card: best for REI purchases and pretty good otherwise
Most of the time, we don’t recommend department store cards. They tend to have high APRs, sometimes don’t earn as many rewards as getting, say, the Chase Freedom or Discover Escape and shopping at the rewards-bearing Ultimate Rewards Mall or ShopDiscover, respectively. However, Chase offers only 3% rewards on REI.com buys, and ShopDiscover doesn’t offer rewards at all.
REI offers a pretty good rewards program, particularly because it still pays dividends on online and REI Outlet buys. On top of the 10% member discount, the REI Visa shells out 5% on store purchases and 1% everywhere else. Our one complaint is that rewards are paid out once a year, along with the member dividend. If you get your card in May, and make a purchase before June 30th, you’ll receive a $50 REI gift card.
Another concern we have with department store cards is that they’re a hit to your credit score, and they’re often marketed to those with lower FICO scores. The REI Visa Signature and Platinum, on the other hand, are available only to those with higher scores for whom another application and another card aren’t an issue. This means, of course, that cardholders get the benefits of a Visa Signature or Platinum, with no annual fee. The interest rates on department cards are often unusually high, around 22% or 23%, but REI’s is a relatively low 10.99% to 20.99%. Of course, if you run a balance you should avoid rewards credit cards, but REI’s concern is touching.
On top of all that, the REI Visa cards are premium credit cards. The REI Visa Signature gives concierge service and some special offers (right now, 2-for-1 Fandango tickets on Friday nights), while both give travel benefits including travel accident insurance (up to $250k for the Platinum and $1 million for the Signature) and auto rental accident insurance. The Signature’s benefits are more extensive than the Platinum, and come at no extra charge, so you should go with the former if your credit score qualifies. If you’re rejected for the Signature, you’re automatically considered for the Platinum.
Finally, US Bank, which issues and approves applicants for the REI credit card, donates money to REI-approved nonprofit organizations. Last year, US Bank gave $10k to the Student Conservation Corps. The bank and store also allow you to use your dividends for charitable donations.